This guide digs into the average new car price in Australia in 2026 for the top five brands and includes detailed pricing tables for every major model from each brand. It also explains how prices are influenced by market trends, vehicle types, and the shift toward SUVs, utes, hybrids, and EVs, all of which shape what you’ll pay.
According to VFACTS data, the top five brands in Australia by sales volume are:
We’ll use this ranking as the foundation for our analysis.
How New Car Prices Are Calculated in This Guide
Before we look at the numbers, it’s important to understand how car prices are represented in this article:
Prices shown are typical manufacturer-recommended retail prices (MSRP) before on-road costs such as registration, dealer delivery, and taxes.
We cover entry-level, midrange, and top trim prices so you can see how price increases within a model line change your budgeting.
A brand average price is calculated based on the model price bands and typical sales mix; for example, a brand with strong SUV and ute sales will have a higher average.
Real purchase prices can vary by dealer, options selected, finance, and local incentives.
Australia’s New Car Market Snapshot
Before diving into specific brands, it’s worth noting the broader trends shaping car prices in 2026:
SUVs and utes once again dominate sales, with models like the Ford Ranger and Toyota RAV4 among Australia’s most popular vehicles.
Compact car sales have slowed as customers shift toward larger vehicles.
Hybrid and electrified vehicles are increasing in number but still make up a smaller share of total sales relative to petrol and diesel models.
These trends affect price averages because larger SUVs and utes typically sell for more than smaller passenger cars.
Price Table: Toyota Australia 2026
Toyota continues to be Australia’s best-selling brand by a wide margin, with nearly 240,000 vehicles sold in 2025. Its lineup includes a broad range of body types from city cars to large SUVs and utes, meaning Toyota’s average price reflects this diversity.
